The must-have resource for fiction or non-fiction authors who want to create an effective and affordable Internet marketing strategy. Written for busy people in a busy world, this book makes it easy to understand how to use the Web to build reader loyalty, increase author visibility and sell more books. The down-to-earth approach helps even those who may not consider themselves technologically savvy. Ms. Martin teaches you what's required to create a website that works hard to increase sales and turn visitors into fans. Whether you're traditionally published, e-published or self-published, The Thrifty Author's Guide to Selling and Promoting Your Book Online is the quintessential road map for using the Internet to promote your book around the clock and around the world.
