Selling Architectural Ideas

by Tom Porter

Overview

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Product Details

ISBN-13:	9781135809140
Publisher:	Taylor & Francis
Publication date:	09/02/2003
Sold by:	Barnes & Noble
Format:	eBook
Pages:	160
File size:	11 MB
Note:	This product may take a few minutes to download.

About the Author

Porter, Tom

Table of Contents

Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.

Editorial Reviews

Porter (architecture, Oxford Brookes U., UK) examines the promotional role of architectural graphics and drawing, discussing the power of the image from the standpoint of visual perception; architectural presentation as a "selling package"; and the ordering principles and layout strategies of the presentation package. Case studies focus on the selling techniques of both young and established architectural practices. The conclusion examines the promotional tools used in the profession and the marketing opportunities they provide the designer. Extensively illustrated in b&w, with a few color images. 9x9.5<">. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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