Selling Destinations: Geography for the Travel Professional

by Marc Mancini

Overview

This special 5^th Canadian edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.

Selling Destinations features:

• In-depth exploration of the nations, regions and cities that Canadian travelers favor most.
• Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.
• Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.
• Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.
• Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience.
• A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.

Product Details

ISBN-13:	9781949667035
Publisher:	Marc Mancini Seminars and Consulting Inc
Publication date:	01/01/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	624
File size:	134 MB
Note:	This product may take a few minutes to download.

About the Author

Marc Mancini brings a wealth of hands-on, real-world industry experience and is one of the industry's most successful and in-demand consultants and curriculum designers. He is the former Chairman of the Travel and Hospitality Departments at West Los Angeles College. His client list includes Marriott, CLIA, Holand America Line, AAA, Norwegian Cruise Line and the Hawaiian Visitors and Convention Bureau. It's estimated that his training programs have reached over 300,000 travel professionals. He was also well known in another field. He is a graduate of the University of Southern California's prestigious cinema department and served for many years as a film critic for Film Comment and Rolling Stone. Dr. Mancini was named "Educator of the Year" by the International Society of Travel and Tourism Educators and, in 2010, received ASTA's Diamond Award as one of the seven most distinguished travel professionals in the history of Southern California. Dr. Mancini has authored eight books, produced and hosted 32 videos, created dozens of online training programs and published over 300 articles. His works have been syndicated by the Los Angeles Times and he has appeared on CNN, ABC's Good Morning America and Showtime. He holds a BA degree from Providence College and an MA, MS, and Ph.D. from the University of Southern California.

Table of Contents

Part I: Basic Ingredients

Part II: North America: Charm of the Familiar

Chapter 1: Atlantic Canada: Legacy of the Sea

Chapter 2: Ontario and Quebec: A Tale of Twos

Chapter 3: Western Canada: Anything and Everything

Chapter 4: Northern Canada and Alaska: Far North Adventure

Chapter 5: New England: The Cradle of Liberty

Chapter 6: New York and New Jersey: Broadway and Boardwalk

Chapter 7: Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley

Chapter 8: Florida: Where the Mouse Roars

Chapter 9: California and Arizona: Glamour and Grandeur

Chapter 10: Hawaii: Paradise Found

Chapter 11: American Potpourri (East)

Chapter 12: American Potpourri (West)

Part III: Latin America and the Caribbean: Rhythms of Culture

Chapter 13: Mexico: Tropical Fiesta

Chapter 14: The Caribbean: A Sea of Nations

Chapter 15: Brazil: Where Everything Sizzles

Chapter 16: Latin America Potpourri

Part IV: Europe: Continental Flair

Chapter 17: Great Britain and Ireland: Foreign, Yet Familiar

Chapter 18: France: The Movable Feast

Chapter 19: Italy: Pisa and Pizza

Chapter 20: Spain and Portugal: Everything Under the Sun

Chapter 21: Germany: Romantic Roads

Chapter 22: Greece and Turkey: An Odyssey of Culture

Chapter 23: European Potpourri

Part V: Africa and the Middle East: Savannahs and Sand

Chapter 24: Egypt: Riddles in the Sand

Chapter 25: Israel, Palestine, and Jordan: The Holy Lands

Chapter 26: Kenya and Tanzania: The Lion Sleeps Tonight

Chapter 27: African and Middle Eastern Potpourri

Part VI: Asia and the Pacific: Rim of Mystery

Chapter 28: Australia and New Zealand: Where Things Are Jumping

Chapter 29: The Pacific: Fantasy Islands

Chapter 30: Japan: Pearl of the Orient

Chapter 31: Singapore and Thailand: Crossroads of Asia

Chapter 32: China: Of Red and Gold

Chapter 33: Asia and the Pacific Potpourri

Appendix A: Average Length of Stay - Leisure Travellers

Appendix B: Research Resources

Appendix C: Destination-Related Feature Films

Index