Selling Jesus: What's Wrong with Marketing the Church

by Douglas D. Webster

Overview

It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.

Product Details

ISBN-13:	9781725226401
Publisher:	Wipf & Stock Publishers
Publication date:	08/01/2009
Sold by:	Barnes & Noble
Format:	eBook
Pages:	166
Sales rank:	687,267
File size:	15 MB
Note:	This product may take a few minutes to download.

About the Author

Doug Webster teaches pastoral theology and preaching at Beeson Divinity School in Birmingham, AL. He has served churches in Toronto, Denver, San Diego and Manhattan. He has gone to Mongolia and Ghana multiple times to help train pastors.
Douglas D. Webster is Professor of Pastoral Theology and Preaching at Beeson Divinity School and a Teaching Pastor at the Cathedral Church of the Advent in Birmingham, Alabama.

Table of Contents

Promises, Promises 9

1 Church Growth Made Easy 11

2 Marketing the Church 25

3 The Traditional Church 38

4 The Target Audience 58

5 Meeting Felt Needs 74

6 Transforming Felt Needs 94

7 In Search of Excellence 115

8 The Household of Faith 138

Practical Suggestions for the Household of Faith 154

Notes 161