Selling Today / Edition 12

by Gerald L. Manning, Michael L. Ahearne, Barry L. Reece

Overview

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Product Details

ISBN-13:	9780132109864
Publisher:	Prentice Hall
Publication date:	03/09/2011
Pages:	544
Product dimensions:	8.70(w) x 10.90(h) x 0.90(d)