Service Quality and Productivity Management

by Jochen Wirtz

Overview

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product Details

ISBN-13:	9781944659448
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	10/20/2017
Series:	Winning in Service Markets Series , #12
Sold by:	Barnes & Noble
Format:	eBook
Pages:	70
File size:	4 MB