Loretta Neff is an award-winning children’s book author and the founder of the EW Foundation®, a nonprofit provider of character education programs. Loretta has specialized in character and etiquette education since 1994 with clients ranging from children to Fortune 500 companies.
Loretta’s books are inspired by her love of humanity and desire to share her resources with children who need them most. Through her books and charitable efforts, she hopes to engage young minds and instill the values that can shape and transform their lives in a meaningful and measurable way.
Her first book, award-winning Tame Your Manners, released March 2014, received coveted reviews and has become a bestseller in its genre. Described as “Madagascar meets manners,” the book continues to charm the hearts of critics and readers alike.
Her second book, Sip Tea with Mad Hatter, is another delightful concept for introducing children to good character and tea manners. The book was inspired by Alice in Wonderland and will challenge kids to be creative and “Think outside the rabbit hole.”
Based on EW Foundation’s KAMP® curriculum, a 2015 and 2016 Promising Practices national award winner, her books emphasize good character and core values while offering an affordable and comprehensive learning solution. Children can enjoy the series at their own pace or share it as a family or class. (For ages 5–12.) Loretta received a BA degree in 1989 with honors and had her sights on the legal profession. But after being accepted to law school at Michigan State University, she never attended, having found her real passion for philanthropic work and the teaching of business and social etiquette. Loretta remains committed to the advancement of numerous charities, societies, and educational foundations.
Anirban Mitra is a Visual Artist from Calcutta, India.