Fred Stella tackles this energetic business lesson with executive-like enthusiasm that remains believable start to finish. The author’s writing can be awkward at times, and there are lots of dramatic-sounding concepts to digest. But with near perfect phrasing, Stella presents the fascinating ideas and case studies without ever losing the thematic threads that hold everything together. It’s less a personal growth lesson than an inspiring call to action for entrepreneurs or product managers who must compete in today’s challenging markets. Burt says innovation needs to be continuous and break through conventional boundaries to keep customers’ infatuation from fizzling. With uncanny empathy for how customers react and make decisions, he makes a compelling case that products and services are most successful when they enhance people’s lifestyles in important, attention-getting ways. T.W. © AudioFile 2012, Portland, Maine
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity: the Slingshot Framework.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Re-enforcing the book's message, brilliant illustrations by children accompany the text from beginning to end, while original music and toy slingshots provide readers with a truly multi-sensory experience.
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity: the Slingshot Framework.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Re-enforcing the book's message, brilliant illustrations by children accompany the text from beginning to end, while original music and toy slingshots provide readers with a truly multi-sensory experience.
Slingshot: Re-Imagine Your Business, Re-Imagine Your Life
Slingshot: Re-Imagine Your Business, Re-Imagine Your Life
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Editorial Reviews
Product Details
| BN ID: | 2940169582376 |
|---|---|
| Publisher: | Brilliance Audio |
| Publication date: | 10/18/2011 |
| Edition description: | Unabridged |
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