Small Business Web Sites Made Easy

by Steven Holzner

Overview

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Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

• Learn essential HTML skills
  
• Plan your site architecture
• Add style to your web site using Cascading Style Sheets (CSS)
• Make your pages come alive with JavaScript elements
  
• Increase leads, conversions, and sales using search engine optimization (SEO)
  
• Set up pay-per-click advertising, including Google AdWords
  
• Track metrics with hit meters
  
• Market your site on Facebook
  
• Create a shopping cart and enable credit card transactions
  

Product Details

ISBN-13:	9780071614818
Publisher:	McGraw Hill LLC
Publication date:	02/19/2009
Pages:	272
Product dimensions:	7.90(w) x 7.90(h) x 0.80(d)

About the Author

Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner’s Guide and PHP: The Complete Reference. He’s been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT.

Table of Contents

1. Essential HTML
2. HTML Tricks
3. Optimizing Cascading Style Sheets
4. Powering Up with JavaScript
5. Site Design and Search Engine Optimization
6. Marketing
7. Marketing on Facebook
8. Server-side Power: PHP
9. PHP: Cookies, Sessions, Browsers, and More
10. Taking Credit Cards Online
Index