Internationally trained in business management and marketing strategy, Wayne Attwell has held numerous senior marketing, sales and general management positions. He has also been involved in several business start-ups, mergers and acquisitions. In 2004 he started a specialist brand marketing agency. Boasting a client list that included some of the most successful and recognisable brands in New Zealand, it came to be recognised as a leading integrated marketing agency. In 2013 Wayne established a new marketing business that specialises in presenting interactive marketing workshops for smaller businesses. His professional interest lies in how recent discoveries in cognitive neuroscience can be used to understand and influence the way brands are marketed, thereby improving their bottom-line performance. Wayne has consulted extensively to start-ups and to many established businesses across a wide range of industries such as software, technology, eCommerce, consumer, pharmaceuticals, local government, non-profit, utilities, infrastructure, education, arts, tourism and travel, manufacturing and agriculture. These organisations range from small privately held companies through to large corporate enterprises. Wayne’s international experience covers New Zealand, North America, Central Europe, Japan, United Kingdom and South Africa. As a sought-after commentator on brand and marketing strategy by the mainstream media and business press, his views and opinions have been widely published. He is a member of the executive leadership team of the Waikato Digital Industry Forum and is principal marketing consultant to Soda Inc., of New Zealand’s leading business incubators. Find out more at www.wayneattwell.com.
