Allen Carr went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without putting on weight. The phenomenon that is Allen Carr's Easyway method had been born. John Dicey is Global CEO of Allen Carr's Easyway. John worked closely with Allen Carr and is responsible for ensuring that all books, services and other products remain faithful to Allen Carr's original vision for the method.
Allen Carr was born in 1934. The first in his family to enter the 'professions', he received articles from a prestigious firm of City accountants and began a career in a business he soon came to loathe. After filling a series of highly paid positions, punctuated by a two-year stint in the army as part of his country's National Service programme, Allen reached the nadir of his disillusionment with accountancy. Fed up with the old boys' network and complacent attitude, he took a completely different direction, starting a property development business, initially with a friend and later striking out on his own with his wife, Joyce. By this point in his life, Allen was chain-smoking 100 cigarettes a day, despite the fact that his older sister, Marion, and his father had died prematurely of lung cancer. After repeated failed attempts to stop smoking, Allen's conversion into a non-smoker was as dramatic as it was totally unexpected. His discovery of the kernel of what would become the Easyway method brought about another life-changing decision: to dedicate his life to the fight against nicotine addiction. Allen made this decision in July 1983. Since then he has built Easyway into an international brand with clinics in over 20 countries across the world, and developed his method into the most effective stop smoking therapy currently available. In 2006 Allen was diagnosed with lung cancer and passed away that November.
John first met Allen in 1997 after he attended Allen's clinic in London and was cured of his 80-a-day addiction to cigarettes. So inspired was he by this experience that he determined to become involved in Allen's quest to cure the world of smoking. He was successful in this aim and describes the subsequent training he received from both Allen and Robin Hayley, now Chairman of Allen Carr's Easyway, as one of the best experiences of his life, and feels honoured and privileged to have counted Allen not only as his coach and a mentor, but also a friend.
John went on to personally treat more than 30,000 smokers at Allen's original London clinic, and led the team that have taken Allen's method around the world from Berlin to Bogota, from New Zealand to New York, from Sydney to Santiago. Drawing on the real-life experience of this global team of therapists, John worked closely with Allen and Robin to apply the method to alcohol, weight issues, fear of flying, gambling, debt, sugar addiction, caffeine addiction and a whole host of legal and illegal drugs. John is now the Worldwide CEO of Allen Carr's Easyway Organisation and one of the most experienced Allen Carr's Easyway Therapists in the world.
(Also, if required: John lives with his wife and two children in Ewell, Surrey in the UK.)
