So! I'm A New Graphic Designer. What's Next?

by Linda McCulloch, Cherie Miller (Editor)

Overview

Moving beyond the structured environment of academia to tackle real-world design briefs and client expectations requires strategies for managing time, being open to feedback, and developing business acumen. Effectively communicating with clients involves understanding their needs and expectations, documenting work, creating contracts, and negotiating compensation. Setting up a home office and ensuring proper external storage and backup are also essential for the freelancer.This second book in the series advises on transitioning from student to professional and involves essential steps like updating your portfolio, identifying your target audience, and refining your resume and cover letter. Customizing job application materials for specific postings and setting yourself apart from the competition is crucial; tailoring your applications to stand out will increase your chances of landing interviews.

Product Details

ISBN-13:	9798990414136
Publisher:	Carole Mauge-Lewis
Publication date:	07/22/2024
Series:	So! , #2
Pages:	110
Product dimensions:	8.50(w) x 11.00(h) x 0.29(d)

About the Author

Maugé-Lewis
The author, an alumna of Howard University (Washington, DC), now a Professor Emerita at
Kennesaw State University (KSU) in Georgia, has played a key role in developing and coordinating the Graphic Communication concentration in the School of Art and Design at KSU for over two decades. With her expertise and innovative approach, she has not only won awards for her design work but has also presented at numerous national and international conferences. In recognition of her contributions, she was featured as one of twelve “Educators to Watch” by Graphic Design USA (GDUSA) in 2018. GDUSA, a renowned organization providing news and information to graphic designers and the broader creative community since 1963, continues to recognize her achievements.

Maugé-Lewis is committed to teaching, designing and writing on graphic design. This is her second
title in a series of three books on graphic design.

McCulloch
An award-winning graduate of Ringling School of Art and Design in Sarasota, Florida, Linda McCulloch has lived and worked in Atlanta for 40+ years. After several years in the graphic design, advertising and printing industries, she founded Design That Works Communications Inc., a company rooted in helping businesses find creative solutions that really work for their marketing needs.

She has been described by copywriting colleagues as “the only literate art director/graphic designer in Atlanta,” due to her exceptional editing, proofreading, and copywriting skills. She believes that accurate syntax, grammar, and correct usage of language in any marketing communication effort are just as
important as excellent design and execution.

Over the years she has served not just as creative director, graphic designer and illustrator to her
numerous clients, but has also written and edited many of their marketing communications. She has
also guest lectured at several institutions of higher learning and led workshops on effective branding, marketing, and communications.