Social Networking: Big Business on Your Computer

by Nick Hunter

Overview

Do not underestimate the power of the Internet. In just a few years, it has completely reshaped many parts of our lives, including how we buy goods and how we communicate with our friends. Some websites in particular are global meeting places, and advertisers are investing billions to cash in. The fascinating text examines how social networking sites, such as Facebook, Twitter, and Google+, have become such a powerful presence and the impact they have had on our culture. Readers also learn why online privacy has become one of the most controversial issues.

Product Details

ISBN-13:	9781433977671
Publisher:	Gareth Stevens Publishing
Publication date:	08/15/2012
Series:	Big-Buck Business Series
Pages:	48
Product dimensions:	8.30(w) x 10.10(h) x 0.30(d)
Age Range:	11 - 14 Years

Table of Contents

Introduction: Life Online 4

Chapter 1 Home Computers 6

Birth of the Internet 8

The First "Dotcom" Boom 10

Web 2.0 12

Chapter 2 What Is a Social Network? 14

Find Your Friends 16

Facebook Effect 18

Chapter 3 A World of Social Networks 20

The Blogosphere 22

Twitter and Other Microblogs 24

Sharing Videos and Music 26

Gaming 28

Chapter 4 Making Money from Social Networks 30

Online Advertising 32

The Value of Data 34

The Freemium 36

Chapter 5 The Big Players 38

Social Network Billionaires 40

Funding the Boom 42

Conclusion: Challenges Ahead 44

Glossary 46

For More Information 47

Index 48

Editorial Reviews

Series Review: Big-Buck Business “The timely and topical books explain the ins and outs, history, and future of different areas of commerce and highlight successful people in the various fields. … The set will be helpful for further research, for learning about an industry as a whole, and/or as an introduction to a study of economics.” —School Library Journal

From the Publisher