Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling: Techniques to Influence Buyers and Changemakers

by Tim Hughes, Matt Reynolds

Narrated by Timothy Andrés Pabon

Unabridged — 6 hours, 36 minutes

Social Selling: Techniques to Influence Buyers and Changemakers

Social Selling: Techniques to Influence Buyers and Changemakers

by Tim Hughes, Matt Reynolds

Narrated by Timothy Andrés Pabon

Unabridged — 6 hours, 36 minutes

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Overview

The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.*Social Selling*provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.


Editorial Reviews

Jon Ferrara

"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way."

Jim Keenan

"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy."

Daniel Newman

"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic."

C. Wankel

"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike."

Jack Kosakowski

"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late."

Robert M Caruso

"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team."

Ted Rubin

"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen."

Ted Coiné

"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!"

Stewart Rogers

"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat."

Ted Coiné

"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!"

Product Details

BN ID: 2940172475832
Publisher: Brilliance Audio
Publication date: 06/18/2019
Edition description: Unabridged
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