SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Explained

by Raymond Sidney-Smith

Overview

For the Small Business owner trying to succeed in the world of Social Media (So), Local Web (Lo) and Mobile (Mo) marketing, Web & Mobile Strategist Ray Sidney-Smith provides a practical strategy guide to pave the path to SoLoMo Success!

Social Media is on the tips of everyone's tongues these days when it comes to discussions about marketing. But, Social Media is not just about marketing, and how do you convert social engagement to sales? For many veteran and newly-minted businesses, Social Media is a mystery even after they have mastered the technical components of Facebook, Twitter, LinkedIn and Google+, among many others. Ray thinks people have the wrong paradigm when it comes to Social Media. Small Business owners are attacking their target audience from only one angle. This is where Social Media community engagement, local search optimization and mobile marketing come into play!

Through concise chapters, SoLoMo Success takes Small Business entrepreneurs from no Web marketing experience to launching a locally-optimized website, interacting successfully on Social Media, and developing a �think mobile first� strategy for profitably impacting the bottom line. Ray even takes you on a little futuristic journey of what's to come in the world of Small Business marketing technology.

If you want to target your customers where and when they want or need your product or service, look no further than SoLoMo Success.

Product Details

BN ID:	2940149229093
Publisher:	Raymond Sidney-Smith
Publication date:	04/15/2014
Sold by:	Barnes & Noble
Format:	eBook
File size:	516 KB

About the Author

Ray Sidney-Smith is a perennial Small Business Evangelist, working tirelessly to help small businesses launch, grow and succeed in the marketplace each and every day. He is the President of W3 Consulting (w3cinc.com), Inc., a consultancy providing small businesses, non-profit/community-based organizations, and small-to-solo law firms throughout the United States with practical approaches to business development using Web and digital technologies.

As a business and Web/digital technology strategist, Ray is often hired or invited by economic development authorities, chambers of commerce, small business development centers, and small business advocacy & support organizations to speak to SMB audiences, present technology workshop trainings, and conduct strategy sessions with small business owners on a myriad of management, Web and digital technology topics.

His work has focused over the past 16 years in the legal, small business start-up, and management fields. As a serial entrepreneur bootstrapping his own ventures, advising countless organizations and business owners, and sitting on the board of technology start-ups, he has developed a keen sense for what factors determine successful outcomes in business management and technology implementations. In addition to his consulting firm, Ray sits on the board of advisors for two technology start-up firms at any given time.

In his spare time, Ray organizes the two largest US-based personal productivity Meetup� groups (in Washington, DC and New York, NY) based on the books by David Allen, Getting Things Done and Making It All Work. Ray uses his education and passion for cognitive neuroscience, psychology, technology and personal productivity in working with professionals to learn the productivity methodology and supporting them at the different stages of their Getting Things Done (GTD) system implementation. He produces weekly episodes for ProdPod.net, the podcast of productivity lessons in two minutes or less, hosts the weekly productivity Twitter chat, #ProdChat, and facilitates the popular Productivity Book Group.

You can connect with Ray at