Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
1123441732
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
69.99
In Stock
5
1
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
179Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
179Paperback(1st ed. 2003)
$69.99
69.99
In Stock
Product Details
ISBN-13: | 9781349509775 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/2003 |
Edition description: | 1st ed. 2003 |
Pages: | 179 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
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