Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography
The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on jourbanalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.

Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's jourbanals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.

1132780000
Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography
The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on jourbanalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.

Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's jourbanals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.

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Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography

Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography

by Mary Ellen Zuckerman
Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography

Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography

by Mary Ellen Zuckerman

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Overview

The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on jourbanalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.

Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's jourbanals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.


Product Details

ISBN-13: 9780313263781
Publisher: Bloomsbury Academic
Publication date: 06/19/1991
Series: Bibliographies and Indexes in Women's Studies , #12
Pages: 324
Product dimensions: 6.14(w) x 9.21(h) x 0.75(d)

About the Author

MARY ELLEN ZUCKERMAN is Associate Professor at Jones School of Business, State University of New York at Geneseo. She is co-author of The Magazine in America (1991) and has numerous articles to her credit in Jourbanalism History, Business History Review, and other periodicals.

Table of Contents

Introduction
Women's Magazines: The 18th Century through the Civil War
Women's Magazines Generally, 1865-1960
Portrayal of Women in the Media
Studies of Content in Women's Magazines
Individuals Working for Women's Magazines
Advertising and Ad Agencies
Surveys, Marketing Research Reports, and Promotional Materials
The Business of Women's Magazines
Critiques of Women's Magazines
Selected Archives, Special Sources, and Manuscript Collections
Individual Women's Magazine Titles
Author Index
Subject Index

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