Speak Like a CEO: Secrets for Commanding Attention and Getting Results

by Suzanne Bates

Overview

Rise to the top of your industry through engaging, authentic communication—in person and online


Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence.


You can do all this and more—and Speak Like a CEO will get you there. One of today’s most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time—every time.


Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style.


Don’t fall for the myth that you either have speaking talent or you don’t. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and making a team meeting productive, simplifying the complex for every audience— even on Twitter and other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience.

Product Details

ISBN-13:	9781260117486
Publisher:	McGraw Hill LLC
Publication date:	12/27/2017
Pages:	240
Sales rank:	420,266
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Suzanne Bates is a pioneer in the field of strategic communication and leadership, and author of numerous books. A TV news anchor for 20 years, she led the research and development of the first science-based model and assessment of executive presence now used in 40 countries.

Table of Contents

Preface to the Paperback Edition

Preface to the Hardcover Edition

Acknowledgments

Introduction

Part 1: The Secrets: What CEOs and Leaders Know

1. What It Means to Speak like a CEO (the Ones You Really Admire)

2. Eight Secrets of Successful CEOs and Leaders Who Speak Well

3. You're as Good as You Decide to Be

4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years

5. the Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras

6. The Authenticity Gap: Why the Real You Must Shine Through

7. Taking Stock: How Do Your Skills Add Up?

8. Creating a Plan: Leaders Know It's the Way to Get Farther, Faster

Part 2: The Situations: A Survival Guide for the Events Where You Must Speak and Be Great

9. Speeches

10. Presentations

11. Q&A Sessions: Thinking on Your Feet

12. Media Interviews

13. Leading Meetings

14. Conversations

Part 3: The Strategies: Become a Great Speaker by Making a Plan and Working It

15. Ten Things You Can Do to Guarantee Success

16. Five Coaching Plans

Appendix A: Checklists

Appendix B: Frequently Asked Questions

Appendix C: Resources and Recommended Reading

Appendix D: Communication and Leadership

Appendix E: The Gettysburg Address: Abraham Lincoln

Index