Sport in the UK
This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features – learning outcomes and learning activities – help students develop an active approach to the study of sport in the UK.
1107984988
Sport in the UK
This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features – learning outcomes and learning activities – help students develop an active approach to the study of sport in the UK.
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Overview

This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features – learning outcomes and learning activities – help students develop an active approach to the study of sport in the UK.

Product Details

ISBN-13: 9781844453832
Publisher: SAGE Publications
Publication date: 03/18/2010
Series: Active Learning in Sport Series
Pages: 216
Product dimensions: 6.70(w) x 9.60(h) x 0.60(d)

Table of Contents

About the authors vi

Foreword vii

Acknowledgements viii

Acronyms and abbreviations ix

Part 1 The strategic direction of UK sport 1

1 Shaping the vision for sport and physical activity in the UK: the role of central government 3

2 National sports organisations and their priorities 16

Part 2 Bringing the vision to life 31

3 School sport 33

4 Community sport 43

5 Elite sport 57

6 A review of the UK sporting landscape 72

7 London2012: issues and controversies 80

Part 3 The commercial sector 93

8 Sports sponsorship 95

9 The commercial sector and sports participation 109

10 Professional sports leagues: the case of English league football 123

11 The sports broadcast market 136

Part 4 The sports labour market 147

12 The sports labour market 149

13 The sports labour market: the voluntary sector 161

14 The professional athletes' labour market 173

References 186

Index 198

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