Sport Management / Edition 1

by Karen Bill

Overview

The most learner-friendly introduction to sport management ever published for students in higher education.

Product Details

ISBN-13:	9781844452637
Publisher:	SAGE Publications
Publication date:	04/20/2009
Series:	Active Learning in Sport Series , #1336
Edition description:	First Edition
Pages:	256
Product dimensions:	6.73(w) x 9.68(h) x (d)

About the Author

Karen Bill is Associate Dean in the School of Sport, Performing Arts and Leisure at the University of Wolverhampton. She is an Entrepreneurship Fellow at the National Council for Graduate Entrepreneurship.

Table of Contents

Introduction
An overview of sport management
Enhance graduate employability in sport
Sports marketing
Financial accountability in sports organisations
Strategic management
Human resource management
Planning, monitoring, controlling and evaluating sports organisations
Sports entrepreneurship
Risk management and the sport manager
Sports development
Managing events
Funding, investment and sponsorship in sport
Sport and the law
Sustainability for sports management

Editorial Reviews

It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)

From the Publisher