Sport, Media, Culture: Global and Local Dimensions / Edition 1

by ALINA BERNSTEIN, Neil Blain

Overview

An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.

Product Details

ISBN-13:	9780714682617
Publisher:	Taylor & Francis
Publication date:	06/29/2002
Series:	Sport in the Global Society
Edition description:	New Edition
Pages:	272
Product dimensions:	5.44(w) x 8.50(h) x (d)

About the Author

ALINA BERNSTEIN, Neil Blain

Table of Contents

Sport and the media - the emergence of a major research field, Alina Bernstein and Neil Blain; the Olympic Games - 21st-century challenges as a global media event, Nancy K. Rivenburgh; what's in a name? Muhammad Ali and the politics of cultural identity, Amir Saeed; from pig's bladders to Ferraris - media discourses of masculinity and morality in obituaries of Stanley Matthews, Garry Whannel; new media sport, Raymond Boyle and Richard Haynes; meeting the industry - an interview with Alex Gilady, Alina Bernstein; attribution of failure - a German soccer story, Hans-Joerg Stiehler and Mirko Marr; witches of our age - women ultras, Italian football and the media, Rinella Cere; we got next - images of women in television commercials during the inaugural WNBA season, Stanley T. Wearden and Pamela J. Creedon; fitba crazy? Saturday super scoreboard and the dialectics of political debate, Hugh O'Donnell; beyond media culture - sport as dispersed symbolic activity, Neil Blain.

Editorial Reviews

'there is much in this collection of essays that will appeal to those whose interest in sport goes beyond the tabloid fix of football transfers and racing tips' - The Times

From the Publisher