Sports Marketing In Europe: The Legal And Tax Aspects

by Ian S. Blackshaw

Overview

This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

sponsorship relationship (contract law)

formalities of contract

tax aspects

exclusive arrangements

territorial restrictions

trademark policies

advertising

intellectual property

franchising

arbitration

Sports Marketing in Europe covers 26 European countries plus EC aspects.

Product Details

ISBN-13:	9789065446787
Publisher:	Wolters Kluwer
Publication date:	08/01/1993
Pages:	482
Product dimensions:	0.00(w) x 0.00(h) x 0.04(d)