In many ways, the homeowner and the Staging entrepreneur share many of the same goals, the same obstacles, the same trials, and the same errors. So, for the aspiring Staging entrepreneur, young stagers and homeowners, here are some of the stories and lessons as shared by an expert. As a businesswoman and Stager in the San Francisco Bay area, home to Silicon Valley, Helen Smith, owner of StagedByHelen, has staged everything from a 500-square-foot beach cottage to an 8100-square-foot home, from mid-century to contemporary, from old-world mansions to cozy cottages, from coastal getaways to mountain retreats. It's all about having a vision and respect for the property, as well as the passion to channel insights, experience and skill into a creative transformation.
