Startup Navigator: Guiding Your Entrepreneurial Journey

by Dietmar Grichnik, Manuel Hess

Overview

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.

Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Product Details

ISBN-13:	9781352010107
Publisher:	Bloomsbury Academic
Publication date:	10/05/2020
Edition description:	1st ed. 2020
Pages:	312
Product dimensions:	7.54(w) x 9.49(h) x 0.67(d)

About the Author

Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field jourbanals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel's PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.
Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field jourbanals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel's PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.

Table of Contents

1: Profiling
1 motivation case insight: Aerogia
2 Problem
3 Customer
4 Jobs to be done
5 Solution
Startup cockpit: profiling summary
Case insight: Piavita
2: Prototyping
6 Product/service
7 Value proposition
8 Go to market
9 Competition
10 Unique selling proposition
Startup cockpit: unit economics
Startup cockpit: prototyping summary
Case insight: Travis
3: sourcing
11 team roles and competencies
12 Network and partner
13 Co-creation
14 requirements
15 Intellectual property
16 Risk compass
17 Call to action
Startup cockpit: transformation map and OKR
Startup cockpit: sourcing summary
Case insight: ava
4: Scaling
18 performance
Startup cockpit: profitable growth
Case insight: Pixability
19 Investment
20 Deal and exit
Startup cockpit: scaling summary
Case insight: a day in the life of a venture capitalist
Appendix: the pitch – Art or science?
Appendix: sample pitch deck.

What People are Saying About This

From the Publisher

Startup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. – Leonie Baldacchino, University of Malta

Finally, a complete guide for startup entrepreneurs – from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs – the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. – Virginia Cha, INSEAD, Singapore

A must-read practical guide for those embarking on their entrepreneurial journey. Read this book and learn from one of the best. – Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK

Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters. – Camilo Ponjak-Oxman, Australian National University

Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice. – Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand

An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. – Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia

An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it! – Nils Nilsson, former dean, Linnaeus University, Sweden

Editorial Reviews

Startup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial jourbaney. – Leonie Baldacchino, University of Malta” —Leonie Baldacchino, University of Malta

“Finally, a complete guide for startup entrepreneurs – from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs – the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. – Virginia Cha, INSEAD, Singapore A must-read practical guide for those embarking on their entrepreneurial jourbaney. Read this book and learn from one of the best.” —Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK

“Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters.” —Camilo Potocnjak-Oxman, Australian National University

“Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice.” —Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand

“An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. – Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it!” —Nils Nilsson, former dean, Linnaeus University, Sweden

“An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools.” —Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia

From the Publisher