Story Money Impact: Funding Media for Social Change / Edition 1

Story Money Impact: Funding Media for Social Change / Edition 1

by Tracey Friesen
ISBN-10:
1138184632
ISBN-13:
9781138184633
Pub. Date:
02/22/2016
Publisher:
Taylor & Francis
ISBN-10:
1138184632
ISBN-13:
9781138184633
Pub. Date:
02/22/2016
Publisher:
Taylor & Francis
Story Money Impact: Funding Media for Social Change / Edition 1

Story Money Impact: Funding Media for Social Change / Edition 1

by Tracey Friesen
$200.0
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Overview

Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism.

Here you will find:

• Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc.

• Six key story ingredients for creating compelling content.

• Six possible money sources for financing your work.

• Six impact outcome goals to further your reach.

• Seven practical worksheets for your own projects.

• A companion website located at www.storymoneyimpact.com containing up-to-date information for those seeking the tools and inspiration to use media for social change.


Product Details

ISBN-13: 9781138184633
Publisher: Taylor & Francis
Publication date: 02/22/2016
Pages: 270
Product dimensions: 7.50(w) x 9.25(h) x (d)

About the Author

Tracey Friesen is a media strategist, committed to supporting storytellers and social innovators in the creation of impactful content. Formerly an Executive Producer of the National Film Board of Canada’s studio in Vancouver, her credits include ScaredSacred, SHAMELESS: The ART of Disability, and Force of Nature: The David Suzuki Movie. In 2014 she wrote a major research paper for the Documentary Organization of Canada called Growing the Pie: Alternative Financing and Canadian Documentary, a feasibility study on collaborative funding models for Inspirit Foundation, a research project — with support from Creative BC — on the viability of a Canadian-based Good Pitch, and the documentary film Amplify HER. Friesen is now Director of Programming for Roundhouse Radio 98.3 Vancouver, a hyper local commercial station with a community focus.

Table of Contents

TABLE OF CONTENTS

Introduction

i. Preface: My Spark - How to better ignite social change?

ii. Book Structure

iii. Learning Outcomes

iv. Story Money Impact Website

Act One - Story

Chapter 1 Story is the Fuel: ‘Bundles of Firewood’ – generates EMOTION!

Chapter 2 Media-Makers: WHY do you want to make change? What motivates you?

Chapter 3 Classic and Alternative Narrative Structures – what’s your story?

Chapter 4 Five Story Ingredients

i. Arc

ii. Emotion

iii. Simplicity

iv. Innovation

v. Access

Chapter 5 Summary of Story Ingredients

Sidebars Horror Story – Failed creative pitch!

Outlier Success Story – What’s the secret sauce?

Sidebar Wildcard Professional Opportunity: ‘Story Doctor’

Act Two – Money

Chapter 6 Money is the Air: ‘Fanning the Embers’ - inspired by MISSION!

Chapter 7 Partners: WHO will make change with you? What motivates financiers?

Chapter 8 Funder Research: where do you find them and how to approach?

Chapter 9 Five Money Sources

i. The Crowd

ii. Foundations

iii. Philanthropists

iv. Impact Investors

v. Corporate Brands

Chapter 10 Summary of Money Opportunities and Challenges

Sidebars Horror Story – Failed funding pitch!

Outlier Success Story – What’s the secret sauce?

Sidebar Wildcard Professional Opportunity: ‘Mission Match-Maker’

Act Three - Impact

Chapter 11 Impact is the Flame: ‘Transforming through Fire’ – sparks MOVEMENTS!

Chapter 12 Audience: WHAT change will you make? What motivates people to act?

Chapter 13 Define your campaign’s ‘Call to Action’ - at the beginning

Chapter 14 Five Impact Outcomes

i. Reach

ii. Awareness Raising

iii. Behaviour Change

iv. Legislative Reform

v. International Policy

Chapter 15 Summary of Impact Tools & Theories of Change

Sidebars Horror Story - Failed campaign!

Outlier Success Story – What’s the secret sauce?

Sidebar Wildcard Professional Opportunity – ‘Impact Producer’

FINALE

i. Vision of the Future – Story Money Impact: igniting social change!

ii. Appendix – 15 x funding case study outlines

iii. Resources and links

iv. Acknowledgements

v. Index

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