Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects

by Heather Hale

Overview

Pitching is an art form that brings together content and communication channels. Regardless of What you’re pitching . . . Where, When and to Whom . . . the principles are universal. It’s How you pitch that matters — and there are countless strategies that combine elements in different combinations. This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.

Product Details

ISBN-13:	9781615932818
Publisher:	Wiese, Michael Productions
Publication date:	08/01/2019
Pages:	220
Sales rank:	1,083,564
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

Heather Hale is a film and television producer, director, screenwriter, teacher and consultant. She directed, produced and co-wrote the million-dollar thriller Absolute Killers (2011) which was marketed at Le Marché du Film and the American Film Market. She wrote the $5.5 million-dollar Lifetime Original Movie The Courage to Love and has over 60 hours of produced reality credits which have won Emmys, Ace, and Telly awards. Her How to Work the Film & TV Markets: A Guide for Content Creators was published by Focal Press/Routledge. She was the Independent Film and Television Alliance’s Industry Liaison for the 2013 American Film Market (AFM) and had a four-year development deal with NBC Universal (through IFTA).

Table of Contents

TABLE OF CONTENTS Intro: The Develop-Market-Pitch Continuum; Mise en Place, Mise en Scène Chapter 1: Marketing Development: Creative, Marketing, and Financial Comps Chapter 2: The Crucial Logline [Title, Genre, Tagline, Characters, Catalyst & Inciting Incident, Goals, Stakes, Nouns & Verbs, Irony, Logline Recipes, Starting Place Worksheet, Brainstorming Exercises and Templates]; Summary, Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials, Beat Outline, Development v. Marketing Treatments, Character vs. Casting Breakdowns; Scriptments, Selling vs. Shooting Scripts, Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables, Pitch Package, Pitch Deck, Look Books, Mood Board, EPK, TV Series Bibles (Marketing vs. Development vs. Writers’ Room Bibles); Reality TV Format Bibles (Reality Competition, Structured, Unstructured, Documentary/Non-Fiction, Children’s Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets, Teaser, Theatrical Trailer, Sizzle Reel, Rip-O-Matic, Talent Reel, Completed Scenes, Frankenbiting, Proof of Concept, Dirty Pilot, Screener Chapter 6: Pitching, Prospecting, Hit List(s); “Buyer” Landscape, (The “Big Six” Studios, Mini Majors, High Profile Production Companies, Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture, Timing of Deliverables, Different Pitch Scenarios and Environments (Pitch Fests, Festivals, Conferences and Markets, On-the-Lot meetings), Pitching Dos & Don’ts, Bringing Talent to the Pitch and Detachable Attachments Final Thoughts