Strategic Planning in Healthcare: An Introduction for Health Professionals

by Brian C. Martin PhD, MBA

Overview

4-Star Rating, Doody’s Medical Reviews

Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings, including large healthcare networks, small practices, and public health institutions, among many others. This text provides a solid theoretical framework, supplemented with examples and a common case, which is reinforced by hands-on practical student exercises and chapter-specific worksheets. It examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle. Throughout, this book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations.

This hands-on text incorporates real-world examples and case studies so that the content can be digested easily in undergraduate and graduate courses alike and can be applied to an individual or group project to encourage application and experiential learning. Written by an experienced strategic planner and educator, this foundational textbook prepares public health students, healthcare administration students, and related health professionals to develop their own effective strategic plans that achieve performance excellence.

Key Features:

• Provides a thorough, step-by-step review of the strategic planning process in healthcare organizations with a strong theoretical framework
• Detailed case studies using a fictionalized healthcare organization conclude each chapter
• Includes strategic planning chapter-specific worksheets that allow students to develop a quasi-strategic plan
• Real-world sample strategic plans from the healthcare industry
• Access to the downloadable ebook and downloadable chapter worksheets
• Full Instructor package including an Instructor’s Manual, PPTs, and test bank

Product Details

ISBN-13:	9780826164841
Publisher:	Springer Publishing Company
Publication date:	11/28/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	186
File size:	13 MB
Note:	This product may take a few minutes to download.

About the Author

Brian C. Martin, PhD, MBA is Professor and Associated Dean for Administration in the School of Health Professions at Eastern Virginia Medical School (EVMS).

Table of Contents

CONTENTS

Preface

Acknowledgments

1. Planning: What Is It and Why Is It Important?

2. The Strategic Planning Process

3. Organizational Purpose

4. Situational Analysis

5. Objectives

6. Strategies and Operational Plans

7. Evaluation and Control

8. Sample Strategic Plans

Index

Editorial Reviews

Reviewer: Jean L Heideman, M.P.P., M.S.(Rush University Medical Center)
Description: This introduction to the strategic planning process covers all elements through evaluation. The chapters are well organized, and each has one focus with many definitions and examples. Instructors of a course using this book may request additional materials, including PowerPoint files, worksheets, sample strategic plans, and a test bank of questions.
Purpose: The purpose is to provide an overview of the strategic planning process in healthcare. As the author states, it is a "soup to nuts" book that is clear and easy to read. The online version adds value, as users can access the material in a portable format.
Audience: The author intends the book as a guide for undergraduate and graduate students, but it also could serve as a guide for beginning managers in any healthcare setting. The sample worksheets and models could translate to many environments. The author is a professor, associate dean for administration, and director of graduate programs in public health at Eastern Virginia Medical School. He has taught both undergraduate and graduate students and has many years of administrative experience. These experiences are reflected in the quality of his writing as well as the worksheets that provide practical and real-world examples.
Features: The chapters are well organized and follow the rhythm and structure of real strategic planning. Worksheets supplement the reading and provide helpful exercises to demonstrate understanding of the key concepts. Case studies add another dimension that stimulates critical thinking skills and encourages group interaction. The writing is clear and well organized. The examples and case studies enable readers to reflect on the material.
Assessment: This book provides high quality, relevant, and practical information. The templates create a user-friendly approach to the subject. Examples and worksheets lend themselves to group learning in undergraduate and graduate programs as well as manager groups in any healthcare organization or setting.

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