This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
![Strategic Retail Management and Brand Management: Trends, Tactics, and Examples](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Strategic Retail Management and Brand Management: Trends, Tactics, and Examples
456![Strategic Retail Management and Brand Management: Trends, Tactics, and Examples](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Strategic Retail Management and Brand Management: Trends, Tactics, and Examples
456Product Details
ISBN-13: | 9783110543834 |
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Publisher: | De Gruyter |
Publication date: | 10/25/2021 |
Series: | De Gruyter Studium |
Pages: | 456 |
Product dimensions: | 6.69(w) x 9.45(h) x (d) |
Age Range: | 18 Years |