Strategy and Performance of Foreign Companies in Japan

by Sikander Khan, Hideki Yoshihara

Overview

Despite the competitive nature of the Japanese market, a large number of foreign companies are successful in terms of profits, innovation and reverse technology. In fact, some are so successful that their profit levels in Japan exceed those elsewhere. It is an unfounded myth that the Japanese market is unprofitable for foreign companies. Foreign companies succeed in part by utilizing Japanese CEOs, a high degree of autonomy, and individual creative resources; they fail because of a lack of understanding of the intensity of competition and demanding customers in the Japanese market.

A comprehensive, empirical study of a large number of foreign companies doing business in Japan show that the majority of these firms classify themselves as successful. Only six percent were failures. The companies that are successful display an ability to use their own resources to create new technologies and new products and then transfer them back to the parent company. Findings from the study suggest that there are a number of inadequacies in the existing theories of MNEs and FDIs. Practical conclusions are offered to foreign companies who plan to invest in Japan, as well as to foreign and Japanese policymakers who seek to boost FDI in Japan.

Product Details

ISBN-13:	9780899308999
Publisher:	ABC-CLIO, Incorporated
Publication date:	06/20/1994
Pages:	326
Product dimensions:	6.30(w) x 9.13(h) x (d)
Lexile:	1550L (what's this?)

About the Author

SIKANDER KHAN is an Associate Professor in International Business at Stockholm University, Sweden, specializing in industrial strategies and policies and technology transfer. He has published over 40 papers and frequently lectured on these topics worldwide. Other assignments include UNIDO (United Nations Industrial Development Organization), a three year term at Kobe University, Japan, and consultant to various international organizations.

HIDEKI YOSHIHARA is Professor of International Business and Director of the Research Institute for Economics & Business Administration, Kobe University, Japan. Specializing in diversification strategies and Japanese and foreign multinationals, he has published numerous books, articles and case studies, conducted empirical research in Asia, Europe and the United States, and acted as adviser to and coordinator of the Osaka Industrial Association, Kansai Productivity Center and Kansai Economic Center.