Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card / Edition 2

by Arthur A. Thompson, A. J. Strickland, John E. Gamble

Overview

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.

Product Details

ISBN-13:	9780073203133
Publisher:	McGraw-Hill Higher Education
Publication date:	06/03/2005
Edition description:	New Edition
Product dimensions:	8.50(w) x 10.00(h) x 1.50(d)

About the Author

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

Table of Contents

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

Thompson, Gamble, and Strickland

Part I Introduction and Overview

Chapter 1, What is strategy and why is it important?

Part II Core Concepts and Analytical Tools

Chapter 2, Analyzing a company’s external environment

Chapter 3, Analyzing a company’s resources and competitive position

Part III Crafting the Strategy

Chapter 4, Crafting a strategy: The quest for competitive advantage

Chapter 5, Competing in foreign markets

Chapter 6, Diversification: Strategies for managing a group of businesses

Chapter 7, Strategy, ethics, and social responsibility

Part IV Executing the Strategy

Chapter 8, Executing the strategy: Building a capable organization and instilling a culture

Chapter 9, Managing internal operations in ways that promote good strategy execution

Part V Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies

1. Whole Foods Market in 2005

2. Starbucks in 2004: Driving for Global Dominance

3. Netflix in 2004: What Strategic Moves to Make Next?

4. From KaZaA to Skype.

5. Competition in MP3 Players

6. Competition in the Bottled Water Industry in 2004

7. Dell, Inc. in 2005

8. easyCar.com

9. KFC and the Global Fast Food Industry

10. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over?

11. Atkins Nutritionals: A Market Driven Business Model

12. Kodak atthe Crossroads: The Transition from Film-Based to Digital Technology

13. Adam Aircraft

14. Creating Customer Value at Rocky Mountain Fiberboard

15. Electronic Arts and the Global Video Game Industry

16. Ebay

17. Google’s Strategy—The Quest for a Technology-Based Competitive Advantage

18. Vincor and the New World of Wine

19. Coca-Cola’s Marketing Challenges in Brazil: The Tubaínas War

20. Harley Davidson

21. Globalizing Volkswagen: Creating Excellence on All Fronts

Section B: Crafting Strategy in Diversified Companies

22. Adidas-Salomon

23. News Corp in 2004: The DirecTV Acquisition and Beyond

Section C: Cases in Executing Strategy

24. Robin Hood

25. Dilemma at Devil’s Den

26. Wal-Mart Stores, Inc.—A New Set of Challenges

27. Michelin China

28. Singapore Airlines 2004—Managing Organizational Change in a Turbulent Environment

29. Best Buy: Staying at the Top

30. Deloitte & Touche: Integrating

Section D: Strategy, Ethics, and Social Responsibility

31. Smithfield Foods: When Growing the Business Damages the Environment

32. Merck and the Vioxx Fallout