"STRONG is a must-read for everyone managing product managers. Developing your individual PMs well is the biggest lever you have to create impact for your organization. Based on many years in coaching and developing PMs and heads of product, Petra Wille has created a hands-on guide that is full of firsthand experience and actionable advice."
Arne Kittler
Product Coach
"STRONG is not a book you read once and set aside-it is a reference to return to again and again as you hone your coaching skills. It is an essential guide for product leaders at all stages! Being intentional in leadership practices makes all the difference when building high-performing product teams. STRONG helps leaders reflect on their own skills and provides a practical guide for coaching your team. It is a must-read for any product leader."
Emily Tate
VP Product Management at XING
"STRONG is the encyclopedia for product leaders. It's bursting with knowledge, hard reality checks, and actionable advice. If you want to build a great product team, this is the place to start!"
Shaun Russel