Being an entrepreneur and working in the corporate environment are two different worlds! This book combines the lean startup thinking that seems to be permeating the entrepreneurial world with the unique needs of innovators in the corporate world.
This book will enable you to:
-Get your ideas heard and funded in complex corporate environments.
-Systematically transform ideas into real business opportunities.
-Powerfully communicate ideas in a way that executives need to hear.
-Present the exact information executives expect during a funding request.
-Prepare for the ultimate funding meeting—the executive inquisition.
-Build your career and brand as a respected innovator.Being an entrepreneur and working in the corporate environment are two different worlds! This book combines the lean startup thinking that seems to be permeating the entrepreneurial world with the unique needs of innovators in the corporate world.
This book will enable you to:
-Get your ideas heard and funded in complex corporate environments.
-Systematically transform ideas into real business opportunities.
-Powerfully communicate ideas in a way that executives need to hear.
-Present the exact information executives expect during a funding request.
-Prepare for the ultimate funding meeting—the executive inquisition.
-Build your career and brand as a respected innovator.
