Summary of Sean Ellis & Morgan Brown's Hacking Growth

by Falcon Press Narrated by Paul Bartlett

Overview

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In Hacking Growth (2017), Sean Ellis and Morgan Brown introduce the concept of growth hacking and explain how to implement it successfully. Growth hacking focuses on customers: how they interact with a company and its products, and how to acquire and retain them. It's based on bringing together teams from different areas of specialization to test and implement productive agents of growth. Many major international companies have adopted the strategy successfully, resulting in growth that is progressive and long-lasting. Hacking Growth provides a step-by-step guide for any company that wants to do the same.

Product Details

BN ID:	2940174960312
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	07/22/2022
Edition description:	Unabridged

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