Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands / Edition 1

by Miguel Angel Gardetti, Ana Laura Torres

Overview

Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.

Product Details

ISBN-13:	9781783530618
Publisher:	Taylor & Francis
Publication date:	10/15/2014
Pages:	176
Product dimensions:	6.30(w) x 9.30(h) x 0.60(d)

About the Author

Gardetti, Miguel Angel; Torres, Ana Laura

Table of Contents

Foreword Maria Eugenia Girón vii

Introduction Miguel Angel Gardetti Ana Laura Torres 1

Part I 11

1 Is sustainable luxury fashion possible? Frédéric Godart Sorah Seong 12

2 Fake remake: The role of the luxury fashion market in driving sustainable fashion practices Angela Finn Kim Fraser 28

3 Luxury marketing strategies related to ethical sourcing Catarina Holmsten-Carrizo Cecilia Mark-Herbert 43

Part II 55

4 Redefining luxury in the 21st century: where was yours made? A case study of Made in San Francisco Connie Ulasewicz 56

5 Sustainable consumption: Luxury branding as a catalyst for social change Gjoko Muratovski 68

6 Luxury versus conscious consumption: are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour Ana Carolina De Pierro Bruno Edgard Barki 80

7 Are luxury purchasers really insensitive to sustainable development? New insights from research Jean-Noël Kapferer Anne Michaut-Denizeau 94

Part III 109

8 Luxury Lodges New Zealand and prospects for elegant disruption Martin Perry 110

9 Diversity of human capital as a driver for corporate responsibility engagement: The case of the luxury industry Catarlna Pessanha Gomes Masaru Yarime 130

10 The wild side of luxury: Can nature continue to sustain the luxury industry? Xenya Chemy-Scanlon 145

About the editors 163

Editorial Reviews

This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability – from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach."

Rick Fedrizzi

"The book is a good one for academics seeking to expand their research base to sustainable luxury, but I found it to be a bit dense for most executive readership, and low on practical solutions. It is certainly an interesting read, and one that the fashion designers who drive this activity should read."

Rob Handfield

"The book is a good one for academics seeking to expand their research base to sustainable luxury, but I found it to be a bit dense for most executive readership, and low on practical solutions. It is certainly an interesting read, and one that the fashion designers who drive this activity should read."

“This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability – from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach."

From the Publisher