Take Charge Of Your Medical Practice . . . Before Someone Else Does It For You: Practical Practice Management For The Managed Care Market / Edition 1

by Neil Baum, Elaine Zablocki

Overview

For a physician to succeed in The New World of health care delivery he or she needs to focus on four key areas of medical practice: his pati ents; his office; his business relationship with managed care plans, h ospitals and other physicians; and his marketing plan. Each of these a reas is a pillar of effective practice, the importance of which will n ot be diminished or changed regardless of the direction of future heal th care reform.

Product Details

ISBN-13:	9780834207998
Publisher:	Jones & Bartlett Learning
Publication date:	06/20/1996
Edition description:	1E
Pages:	422
Product dimensions:	0.91(w) x 6.00(h) x 9.00(d)

About the Author

Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University

Table of Contents

Contents: YOUR PATIENTS * YOUR OFFICE * YOUR RELATIONSHIPS WITH MANAGED CARE FIRMS, HOSPITALS AND OtTHER PHYSICIANS * YOUR MARKETING PLAN

Editorial Reviews

Reviewer: Robert E. Rakel, MD (Baylor College of Medicine)
Description: This book provides advice to new practices (physicians and staff) on how to build or expand a practice. Its six parts address ways to understand and attract patients; how to run an efficient office; working effectively with managed care plans; marketing the medical practice; getting favorable media attention; and balancing one's personal and professional life.
Purpose: There is no preface and the purpose is not clearly stated in the introduction, but it appears the book is intended to help physicians and staff run an efficient office that will attract and retain patients.
Audience: The audience would include all physicians in their final years of residency and those just starting out in practice. Physicians already in practice and interested in expanding or building greater patient loyalty could also benefit.
Features: The illustrations and tables are appropriate and the number is about right. There are too few references, but they are current. The table of contents is well done, but the index is too superficial. Unique features include the chapters on the proper use of humor in the practice, creating a patient-friendly office, and creating a practice newsletter and videotape.
Assessment: The topic of practice development and office management is addressed somewhat uniquely, covering areas not present in other texts. Overall, however, the coverage is superficial in areas and reflects the background of the author, who is a urologist. The book will be of greatest interest to the physician who is just starting or has recently started a practice. The section on attracting and communicating with patients may be the most useful because many residents do not learn this during their training. The book will be of limited value to libraries as a reference, but bookstores may do well by it.

Doody's Review Service

3 Stars from Doody

This book provides advice to new practices (physicians and staff) on how to build or expand a practice. Its six parts address ways to understand and attract patients; how to run an efficient office; working effectively with managed care plans; marketing the medical practice; getting favorable media attention; and balancing one's personal and professional life. There is no preface and the purpose is not clearly stated in the introduction, but it appears the book is intended to help physicians and staff run an efficient office that will attract and retain patients. The audience would include all physicians in their final years of residency and those just starting out in practice. Physicians already in practice and interested in expanding or building greater patient loyalty could also benefit. The illustrations and tables are appropriate and the number is about right. There are too few references, but they are current. The table of contents is well done, but the index is too superficial. Unique features include the chapters on the proper use of humor in the practice, creating a patient-friendly office, and creating a practice newsletter and videotape. The topic of practice development and office management is addressed somewhat uniquely, covering areas not present in other texts. Overall, however, the coverage is superficial in areas and reflects the background of the author, who is a urologist. The book will be of greatest interest to the physician who is just starting or has recently started a practice. The section on attracting and communicating with patients may be the most useful because many residents do not learn this during their training. The book will be of limited valueto libraries as a reference, but bookstores may do well by it.

Robert E. Rakel