Talk Is Cheap is not a book about philosophy, brilliant ideas and strategies, or even about how much one knows about business or management. Rather, it provides a battle-tested and revolutionary approach to implementing strategies in growing firms.
Each year in the U.S., approximately 627,000 new businesses are formed. However, according to the Bureau of Labor Statistics, about 20% of these businesses fail within their first year. By the end of the fifth year, roughly 50% have failed, and after ten years or so, only about 30% of them are operating—barely...as the majority of them struggle financially. Business failure is pervasive, painful, and persistent, as about 595,000 businesses fail each year. But it does not have to be this way.
If you're a business leader who have had enough strategic plans go off the rails, change initiatives that failed, key employees that unexpectedly quit, or chronic business underperformance...then this book is for you.
