Targeting Your Market (Marketing Across Generations, Cultures and Gender)

by Gabriela Taylor

Overview

Demographics play a huge part in today's marketing strategies. Understanding your target market and how to target marketing campaigns to different generations, genders and cultures allows the professional marketer to maximize their success and demonstrate true commerciality and return on investment. Throughout this book, Gabriela Taylor discusses socio-demographic profiling and covers the key traits of a wide array of potential customers. The author also looks at the social networking phenomenon and includes some of the key profile types on Facebook, Twitter and Klout. Social Media Networks are the first platforms that provide a clear direction on the likes and dislikes of certain groups or individuals and the author brings to life how such insights help to better understand an individual's life cycle, interests and purchasing habits. A comprehensive guide to targeted demographic marketing, this book will help any marketer understand their audience better and help them to target the right market for them in the right way.

Product Details

ISBN-13:	9781480117563
Publisher:	CreateSpace Publishing
Publication date:	11/20/2012
Pages:	158
Product dimensions:	5.00(w) x 7.99(h) x 0.34(d)

About the Author

Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics.

She is the founder of Global N' Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices and has also published several industry related books.