The Ad Men and Women: A Biographical Dictionary of Advertising

by Edd C. Applegate

Overview

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Product Details

ISBN-13:	9780313278013
Publisher:	Bloomsbury Academic
Publication date:	04/25/1994
Series:	Contributions in American History
Pages:	424
Product dimensions:	6.00(w) x 9.00(h) x 1.06(d)

About the Author

EDD APPLEGATE is Associate Professor of Advertising in the Department of Jourbanalism, College of Mass Communication, Middle Tennessee State University. He has published five books on advertising, including Advertising: Concepts, Strategies, and Issues, and has contributed chapters to The Media in America, Corporate Magazines of the United States, and the Dictionary of Literary Biography.

Table of Contents

Acknowledgments
Introduction
Francis Wayland Ayer by John Vivian
Bruce Fairchild Barton by Donald L. Thompson
Charles Austin Bates by Ted Curtis Smythe
Theodore Lewis Bates by Richard W. Easley, Marjorie J. Cooper, and Charles S. Madden
George Batten by Sammy R. Danna
Don Belding by Billy I. Ross
William Burbanett Benton by E.R. Worthington
William Bernbach by Sammy R. Danna
Chester Bliss Bowles by E.R. Worthington
Charles Hendrickson Brower by Edd Applegate
Leo Noble Burbanett by Deborah K. Morrison
Thomas Jason Burrell by Sharon S. Brock
Earnest Elmo Calkins by Arthur J. Kaul
John Caples by Marjorie J. Cooper, Richard W. Easley, and Leslie Cole
Barron G. Collier by Sammy R. Danna
Draper (Dan) Daniels by Thomas A. Bowers
Jerry Della Femina by Tommy V. Smith
Roy Sarles Durstine by Robert McGaughey III and William Ray Mofield
Bernice Fitz-Gibbon by Kay M. Nagel
Paul Foley by Edd Applegate
Emerson Foote by Billy I. Ross
Jo Foxworth by Elsie S. Hebert
J. Stirling Getchell by Arthur J. Kaul
Howard Luck Gossage by Kim B. Rotzoll
Paula Green by J. Nicholas De Bonis
George Homer Gribbon by Charles S. Madden, Marjorie J. Cooper, and Leslie Cole
Marion Harper, Jr. by Carolyn Stringer
Margaret Hockaday by Roxanne E. Neuberger-Lucchesi
Claude C. Hopkins by Tommy V. Smith
John E. Kennedy by Tommy V. Smith
Albert D. Lasker by Edd Applegate
Mary Georgene Berg Wells Lawrence by Deborah K. Morrison
Theodore F. MacManus by Tommy V. Smith
Harrison K. McCann by Leslie Cole, Charles S. Madden, and Richard W. Easley
David Ogilvy by Danal Terry
Alex Osborn by Donald Parente and John R. Osborn
Volney B. Palmer by Bonnie Vannatta
John E. Powers by Ted Curtis Smythe
Rosser Reeves by Tommy V. Smith
Helen Lansdowne Resor by Ann Maxwell Keding
Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi
George Presbury Rowell by Ted Curtis Smythe
Raymond Rubicam by Elsie S. Hebert
Maxwell Sackheim by Leonard J. Hooper
Victor O. Schwab by Wayne W. Melanson
Walter Dill Scott by Donald L. Thompson
Daniel Starch by Donald L. Thompson
J(ames) Walter Thompson by Donald L. Thompson
Jane Trahey by Ann Maxwell Keding
William D. Tyler by Edd Applegate
Charles LeRoy Whittier by Edd Applegate
Helen Rosen Woodward by Sharon S. Brock
James Webb Young by Elsie S. Herbert
John Orr Young by Carolyn Tripp
Bibliography
Index

Editorial Reviews

A reference that provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject, and a list of major clients and advertising campaigns. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

Fifty-four men and women who played major roles in American advertising from the nineteenth century to the present are profiled in this useful and entertaining work. The signed articles discuss at length each subject's career and contributions to the field. Similar in length to entries in "Current Biography", each concludes with a bibliography of works by and about the subject and a list of his or her notable campaigns and/or clients. The editor, who teaches college-level journalism, conceived this work after searching for a good reference on the topic and not finding one. Applegate states that "if readers were familiar with the lives of creative personalities they would be in a position to understand more fully how (and why) creativity occurs. Among other accomplishments, the individuals profiled here created many famous campaigns and built large and successful agencies, as their last names are sufficient to remind us: Batten, Barton, Durstine, Osborn, Benton, Bowles, Foote, Belding, Ogilvy, McCann, Thompson, Burnett, Della Femina, etc. Nine women are the subjects of articles. Through reading each individual's story, one also gets a picture of the overall history of advertising. Since advertising affects all our lives, the appeal of this book is wide. The book concludes with a bibliography, an index, and a list of the 32 contributors with their affiliations "The Ad Men and Women" will be a good addition to all but the smallest business collections.

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