The AIGA Guide to Careers in Graphic and Communication Design

by Juliette Cezzar

Overview

What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position.

Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field.

The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker;Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; andAlisa Wolfson, Leo Burnett Worldwide.

Product Details

ISBN-13:	9781501323683
Publisher:	Bloomsbury Academic
Publication date:	10/05/2017
Edition description:	New Edition
Pages:	224
Product dimensions:	7.00(w) x 8.90(h) x 0.50(d)

About the Author

Juliette Cezzar is a designer, educator, and author based in New York City. She is an Assistant Professor of Communication Design at The New School's Parsons School of Design, USA, where she directed the BFA design programs from 2011-14. She also served as president of AIGA/NY from 2014-16.

AIGA is the oldest and largest professional organization for designers in the United States. Founded in 1914 as the American Institute of Graphic Arts, its members now practice all forms of design, from strategic consulting to business design strategy, creative direction, branding, visual design, information design, customer experience design, interactive and motion design, and education.

Table of Contents

Introduction
1. Defining the Discipline
2. What do designers need to know?
3. Where designers work
4. First steps
5. Your first design job
6. Navigating the field
7. The future of graphic and communication design
Glossary
Appendix
Index

Editorial Reviews

I really like how the author expresses her thoughts and experiences. It feels reflective of the industry and how we communicate with one another rather than some of the books that either come across as too academic or alternatively, too simple and basic. The approach fits very well with my courses.

The book addresses topics that we currently discuss, but have never had a book to back up the discussion. I feel the book is strong and would be useful to students who are embarking on a career in graphic design. I would absolutely use this book with my senior portfolio class.

The tone of the author is very approachable, clear, and concise. My students really appreciate and benefit most when reading advice that sounds as if it speaks directly to them and this author does that well.

From the Publisher