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Overview
Interviewing, writing and marketing communications techniques are analyzed.
These two Art & Science books were created in 1984. Therefore, today, the products exemplified therein illustrating the writing, interviewing and marketing techniques have become obsolete. Clearly, technology has come a long way since ’84. However, the human art and science of conducting thorough interviews, obtaining appropriate visuals and writing fascinating articles is timeless. By re-releasing these eBooks in 2011 we hope to introduce aspiring interviewer/writers to useful techniques developed and proven to work over many years.
This Workbook has been written as a supplement to “The Art and Science of Successful Case Histories”. It’s purpose its to demonstrate the concepts discussed in “The Art and Science of Successful Case Histories”. Together, the 2-Book Set represents a complete course for interviewers, writers, freelancers, public relations managers and marketing communications managers, or anyone interested in communicating descriptions of their products to customers.
Although the examples are chosen from the high tech industry--specifically the hardware and software segment--they are directly applicable to the products of any industry.
Some of the corporations that have used the 2-Book Case History Set are:
Altos Computer, Henco Software, New England Telephone, Amcor Computer, Hewlett Packard, Northern Telecom, Inc., Apollo Computer, Honeywell Information. Systems, Phamis, Inc., Applicon, IBM Corporation, Pilot Executive Software, BGS Systems Inc., Infocom, Stratus Computer, Bolt Beranek & Newman Communications, Information Dimensions, Inc., Teknekron Infoswitch, California Measurements Inc., INS Corporation, Temptronic Corporation, Chromalox, Intergraph Corporation, Texet Corporation, Codex Corporation, Intermec Corporation, The Torrington Company, Computer Corporation of America, Jervis B. Webb Company, Timberlane Software, Inc., C.P.T. Corporation, Kronos, Inc., U.S. Sprint/Isacomm, Inc., Cullinet Software, McCormack & Dodge, Versatec, D & B Computer Services, McLeod-Bishop Systems, West End Film, Inc., GenRad, Mitchell Management Systems, Xerox Corporation, Gold Hill Computers, Netlink, Inc. and Zetaco, Inc
The course textbook content has encompassed literally every facet involved in the interviewing, writing and marketing of case history stories. However, examples of actual unrehearsed, on-site interviews are a necessary complement to any comprehensive course of this type. The purpose of this Workbook is to serve as that course complement in three major areas—feature length case history stories, success stories and application briefs.
The first segment of the Workbook describes the development of the case history feature story in several detailed stages. The wide variety of possible sample interviews included in this segment has been chosen to depict as many different products as possible. Each is representative of a different high-tech market or application in which that product is being applied.
The second segment of the Workbook contains examples of a variety of success stories. The associated chapters illustrate the interviewing techniques and how a final story is generated from the interview. Example sales, service and support success stories related to several high-tech products are presented.
The third segment of the Workbook contains a selection of 1- to 2-page application briefs. The intent of this section is simply to depict how these pieces can be presented in a variety of attractive and useful formats.
It is felt that the rich resource of a wide spectrum of real situations, of which this Workbook is comprised, will serve as natural transition material for any student, prior to applying the techniques developed in this course in a real field situation. It is hoped that this shared information will provide a lasting communications benefit for the high-technology community.
These two Art & Science books were created in 1984. Therefore, today, the products exemplified therein illustrating the writing, interviewing and marketing techniques have become obsolete. Clearly, technology has come a long way since ’84. However, the human art and science of conducting thorough interviews, obtaining appropriate visuals and writing fascinating articles is timeless. By re-releasing these eBooks in 2011 we hope to introduce aspiring interviewer/writers to useful techniques developed and proven to work over many years.
This Workbook has been written as a supplement to “The Art and Science of Successful Case Histories”. It’s purpose its to demonstrate the concepts discussed in “The Art and Science of Successful Case Histories”. Together, the 2-Book Set represents a complete course for interviewers, writers, freelancers, public relations managers and marketing communications managers, or anyone interested in communicating descriptions of their products to customers.
Although the examples are chosen from the high tech industry--specifically the hardware and software segment--they are directly applicable to the products of any industry.
Some of the corporations that have used the 2-Book Case History Set are:
Altos Computer, Henco Software, New England Telephone, Amcor Computer, Hewlett Packard, Northern Telecom, Inc., Apollo Computer, Honeywell Information. Systems, Phamis, Inc., Applicon, IBM Corporation, Pilot Executive Software, BGS Systems Inc., Infocom, Stratus Computer, Bolt Beranek & Newman Communications, Information Dimensions, Inc., Teknekron Infoswitch, California Measurements Inc., INS Corporation, Temptronic Corporation, Chromalox, Intergraph Corporation, Texet Corporation, Codex Corporation, Intermec Corporation, The Torrington Company, Computer Corporation of America, Jervis B. Webb Company, Timberlane Software, Inc., C.P.T. Corporation, Kronos, Inc., U.S. Sprint/Isacomm, Inc., Cullinet Software, McCormack & Dodge, Versatec, D & B Computer Services, McLeod-Bishop Systems, West End Film, Inc., GenRad, Mitchell Management Systems, Xerox Corporation, Gold Hill Computers, Netlink, Inc. and Zetaco, Inc
The course textbook content has encompassed literally every facet involved in the interviewing, writing and marketing of case history stories. However, examples of actual unrehearsed, on-site interviews are a necessary complement to any comprehensive course of this type. The purpose of this Workbook is to serve as that course complement in three major areas—feature length case history stories, success stories and application briefs.
The first segment of the Workbook describes the development of the case history feature story in several detailed stages. The wide variety of possible sample interviews included in this segment has been chosen to depict as many different products as possible. Each is representative of a different high-tech market or application in which that product is being applied.
The second segment of the Workbook contains examples of a variety of success stories. The associated chapters illustrate the interviewing techniques and how a final story is generated from the interview. Example sales, service and support success stories related to several high-tech products are presented.
The third segment of the Workbook contains a selection of 1- to 2-page application briefs. The intent of this section is simply to depict how these pieces can be presented in a variety of attractive and useful formats.
It is felt that the rich resource of a wide spectrum of real situations, of which this Workbook is comprised, will serve as natural transition material for any student, prior to applying the techniques developed in this course in a real field situation. It is hoped that this shared information will provide a lasting communications benefit for the high-technology community.
Product Details
| BN ID: | 2940012328298 |
|---|---|
| Publisher: | Jason R. Taylor Associates |
| Publication date: | 04/09/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 350 |
| File size: | 9 MB |
About the Author
Jason R. Taylor has written thirteen books in a variety of subjects, from technical and educational to historical and humorous.
Clearly written articles may appear deceptively simple to prepare. But don't doubt for a moment that any good author has used a technique which has been finely honed during years of experience.
This writing course describes proven techniques for generating stories from live interviews. Although the primary emphasis is on the case history, the techniques can be readily extended to literally any interview situation. The development and perfection of these techniques has taken 13 years. During this time the author has written more than 1000 stories from interviews with people in virtually every conceivable discipline.
Clearly written articles may appear deceptively simple to prepare. But don't doubt for a moment that any good author has used a technique which has been finely honed during years of experience.
This writing course describes proven techniques for generating stories from live interviews. Although the primary emphasis is on the case history, the techniques can be readily extended to literally any interview situation. The development and perfection of these techniques has taken 13 years. During this time the author has written more than 1000 stories from interviews with people in virtually every conceivable discipline.
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