The Big Push: How Popular Culture Is Always Selling

by Erika Wittekind

Overview

Buyer beware! Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types of media. And be aware of popular culture’s influence on consumers including you!

Product Details

ISBN-13:	9780756545352
Publisher:	Capstone
Publication date:	01/01/2012
Series:	Exploring Media Literacy
Edition description:	New Edition
Pages:	80
Product dimensions:	5.90(w) x 8.80(h) x 0.30(d)
Lexile:	1080L (what's this?)
Age Range:	11 - 14 Years

Table of Contents

The makings of pop culture — Advertising's influence — How advertising works — Targeted messages — The power of celebrity.