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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
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The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
606Hardcover(3rd ed.)
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Overview
The third edition:
- Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;
- Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;
- Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;
- Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);
- Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Product Details
ISBN-13: | 9780815353355 |
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Publisher: | Taylor & Francis |
Publication date: | 06/04/2019 |
Series: | American Film Market Presents |
Edition description: | 3rd ed. |
Pages: | 606 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |
About the Author
Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney’s pre-school hit Higglytown Heroes), helped manage Paramount and Universal’s overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley’s Haas School of Business.
Table of Contents
Foreword- Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
- Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
- Financing Production: Studios and Networks as Venture Capitalists
- Theatrical Distribution
- The (Non-Download, Non-Streaming) Home Video Business
- Television Distribution
- Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
- Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
- Marketing
- Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
References
Index
What People are Saying About This
Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.
- Jim Morris,Pixar Animation Studios General Manager, EVP, Production, and Producer Wall . E
The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.
- Louis Feola, President,Paramount Famous Productions
Ulin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There's never been a better insider's look at the choices and challenges that studio executives face every day.
- Gary Marenzi,President, MGM Worldwide Television
Jeff Ulin's broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business.
- Hal Richardson,President of Paramount Worldwide Television
Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.
- Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.
This is the book that everyone in the business has been waiting for - Jeff's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made.
- Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight
Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you're better able to fast forward the future of online video. Without it, you risk being stuck on pause.
- Kevin Yen, Director, Strategic Partnerships YouTube