The Business of Sports / Edition 2

by Scott Rosner, Kenneth L. Shropshire

Overview

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas. The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

Product Details

ISBN-13:	9780763780784
Publisher:	Jones & Bartlett Learning
Publication date:	10/26/2010
Edition description:	2
Pages:	770
Product dimensions:	8.40(w) x 10.80(h) x 1.70(d)

About the Author

Scott Rosner is a Lecturer in the Legal Studies Department at the Wharton School of the University of Pennsylvania. He teaches courses in The Sports Industry – Business and Legal Aspects to undergraduate and MBA students and business law to undergraduates. Prior to his full-time appointment at the Wharton School, Rosner was an Assistant Professor of Finance & Legal Studies in the Center for Sport Management at Seton Hall University. He taught courses in Sport Law, Sport Finance, and Sport Management. Professor Rosner was also the advisor to the Sport Management Student Association. Prior to entering academia, Rosner operated summer lacrosse camps, served as an Assistant Volunteer Manager for World Cup USA 1994 New York/New Jersey and worked in the Public Relations department of the Philadelphia Flyers. Rosner has published articles in the Michigan Journal of Law Reform, Stanford Journal of Law, Business and Finance, UCLA Entertainment Law Review, Houston Law Review, St. John’s Law Review, Virginia Sports and Entertainment Law Journal, Villanova Entertainment and Sports Law Journal, and Seton Hall Journal of Sport Law and has made numerous presentations at the annual conferences of the North American Society for Sport Management and the Society for the Study of Legal Aspects of Sports and Physical Activity. His research interests include the financial aspects of Title IX and college athletics, valuation of professional sports franchises, contraction in professional sports, hazing in interscholastic, intercollegiate and professional sports, sport and urban revitalization, the application of antitrust and labor law to the sport industry, the regulation of sports agents, stadium issues, and racial and gender issues in sport. Professor Rosner received a law degree from the University of Pennsylvania Law School, a graduate degree in Sport Management from the University of Massachusetts-Amherst, and an undergraduate degree in Psychology from the University of Michigan.

Kenneth L. Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania. He currently serves as Chairman of the Legal Studies department and is also a Senior Advisor for Turnkey Sports. Shropshire joined the Wharton faculty in 1986 and specializes in sports business, negotiations, diversity and general business law. He teaches the Negotiation and Dispute Resolution course both at Wharton's main campus in Philadelphia and at Wharton West in San Francisco. Shropshire has written extensively about the sports industry, including several award-winning books. His past consulting roles have included a wide variety of projects including work for the National Football League, the Unit ed States Olympic Committee, negotiation training for Fannie Mae and Major League Baseball, and diversity training for entering Wharton School MBA students. The Mayor of Philadelphia appointed Shropshire to chair Philadelphia's Stadium Site Selection Committee and he is currently involved in a project assessing whether Philadelphia should bid for the 2024 Olympic Games. After receiving an undergraduate degree in economics from Stanford University and law degree from Columbia University Law School he practiced law in Los Angeles and later served as an executive with the Los Angeles Olympic Organizing Committee leading up to the 1984 Olympics. Shropshire has provided commentary for a number of media outlets including Nightline, CNN, The New York Times, USA Today, National Public Radio and Sports Illustrated. He is a featured speaker on a wide range of topics and conducts workshops on negotiations as well as on diversity.

Table of Contents

Part I Professional Sports
Chapter 1 Ownership
Chapter 2 Leagues: Structure and Background
Chapter 3 Global Leagues
Chapter 4 Emerging and Niche Leagues
Chapter 5 Revenue Sharing and Competitive Balance
Chapter 6 Teams
Chapter 7 Stadiums and Arenas
Chapter 8 Media
Chapter 9 Lab or Matters: Unions
Chapter 10 Lab or Matters: Athlete Compensation
Chapter 11 Sports Franchise Valuation
Part II Olympic Sports
Chapter 12 Olympics
Part III College Sports
Chapter 13 History and Structure
Chapter 14 The NCAA and Conference Affiliation
Chapter 15 Member Institutions
Chapter 16 Gender Equity
Chapter 17 Amateurism and Reform
Part IV Sociological Considerations
Chapter 18 Race
Chapter 19 Ethics

Editorial Reviews

Reviewer: Kevin Miller, Bachelors Degree(East Carolina University)
Description: This book takes an in-depth, insightful look into sports and business and how they collide. It examines these two areas from almost every possible angle and illustrates the similarities and differences between everyday business and the business of sports.
Purpose: The book exposes the inner workings and behind-the-scenes action that drives sports. It shares information so that fans, students, and business people can understand sports beyond wins and losses. It helps people understand sports on a significantly deeper level, which is valuable given the popularity of sports around the world.
Audience: Students at the graduate level and higher looking for a better understanding of the intersection of sports and business are the intended audience. This book is an important read for any business student and certainly those who hope for a future in sports.
Features: Covering different sports across the globe, the book discusses the similarities and differences in how they are structured. It ties in the various sports business models and demonstrates the various perspectives of teams, front office executives, media, and coaches. It goes into detail rarely seen when discussing sports teams, leagues, and players.
Assessment: I'm very impressed with this book. It would be very difficult come up with a business-related question pertaining to sports that does not have some kind of answer or explanation somewhere in this book.

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