The Business of Studio Photography: How to Start and Run a Successful Photography Studio

by Edward R. Lilley

Overview

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. 

Product Details

ISBN-13:	9781581156553
Publisher:	Allworth
Publication date:	01/06/2009
Edition description:	Third Edition
Pages:	400
Product dimensions:	6.00(w) x 8.90(h) x 1.00(d)

About the Author

Edward R. Lilley has run a successful photography studio for more than 30 years. The former president of the New England chapter of the Professional Photographers of America, and a founder of Professional Photographers of Cape Cod, he lives in Harwich Port, Massachusetts.

Editorial Reviews

Focusing on the business, rather than the technical or artistic, aspects of professional studio photography, this guide offers advice on practical matters like location, financing, equipment, pricing, marketing and sales, yearbook and wedding gigs, business plans, and paperwork. It also provides resources, including equipment checklists and sample business forms. Professional associations, schools, and suppliers are listed. Lilley is a professional photographer and owns a studio. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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