Table of Contents
Contents: Preface. Part I:Understanding the Children's Television Community. D. Mitroff, R.H. Stephenson, The Television Tug-of-War: A Brief History of Children’s Television Programming in the United States. J.A. Bryant, Understanding the Children’s Television Community From an Organizational Network Perspective. A. Alexander, J. Owers, The Economics of Children’s Television. Part II:Producing Children's Television. R. London, Producing Children’s Television. S.M. Fisch, Peeking Behind the Screen: Varied Approaches to the Production of Educational Television. H. Stipp, The Role of Academic Advisors in Creating Children’s Television Programs: The NBC Experience. Part III:Programming & Selling Children's Television. L. Simensky, Programming Children’s Television: The PBS Model. T. Kalagian, Programming Children’s Television: The Cable Model. J. Tashjian, J.C. Naidoo, Licensing and Merchandising in Children’s Television and Media. S.C. Rockwell, Networked Kids: The Digital Future of Children’s Video Distribution. Part IV:Monitoring Children's Television. D. Kunkel, Kids' Media Policy Goes Digital: Current Developments in Children’s Television Regulation. K.C. Montgomery, Advocating Children’s Television. D.W. Kleeman, Advocates for Excellence: Engaging the Industry. R.H. Stephenson, S. Banet-Weiser, Super-Sized Kids: Obesity, Children, Moral Panic, and the Media.