THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS
Endryu CHen, partner vedushchej venchurnoj kompanii Andreessen Horowitz i byvshij rukovoditel' v Uber, zayavlyaet: v mire vysokotekhnologichnogo biznesa setevye effekty podobny panacee. V etoj knige Endryu CHen rasskazyvaet, kak kompanii LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest i drugie preodolevali stopper «holodnogo starta» — zapuska produkta, kogda klienty eshche ne znayut o nem, kak pri pomoshchi setevyh effektov privlech' na svoyu storonu milliardy pol'zovatelej i kak uspeshno masshtabirovat' svoyu biznes-model'
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THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS
Endryu CHen, partner vedushchej venchurnoj kompanii Andreessen Horowitz i byvshij rukovoditel' v Uber, zayavlyaet: v mire vysokotekhnologichnogo biznesa setevye effekty podobny panacee. V etoj knige Endryu CHen rasskazyvaet, kak kompanii LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest i drugie preodolevali stopper «holodnogo starta» — zapuska produkta, kogda klienty eshche ne znayut o nem, kak pri pomoshchi setevyh effektov privlech' na svoyu storonu milliardy pol'zovatelej i kak uspeshno masshtabirovat' svoyu biznes-model'
8.99
In Stock
5
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THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS
422
THE COLD START PROBLEM: HOW TO START AND SCALE NETWORK EFFECTS
422
8.99
In Stock
Product Details
| ISBN-13: | 9785001955931 |
|---|---|
| Publisher: | Mann, Ivanov and Ferber |
| Publication date: | 04/10/2023 |
| Sold by: | Bookwire |
| Format: | eBook |
| Pages: | 422 |
| File size: | 2 MB |
| Age Range: | 16 Years |
| Language: | Russian |
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