The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

by Ulrich Hiemenz, Rolf J Langhammer, Jamuna P Agarwal, Martin Gross

Overview

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

Product Details

ISBN-13:	9780367290993
Publisher:	Taylor & Francis
Publication date:	06/30/2020
Pages:	130
Product dimensions:	6.50(w) x 9.50(h) x (d)

About the Author

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

Table of Contents

Preface — Introduction — A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s — The Role of Marketing Strategies in Penetrating ASEAN Markets — FDI as an Engine of Export Growth — The Direction of Investment Flows from Industrialized Countries — EC - FDI and European Economic Integration — Summary and Policy Conclusions — Appendices