The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising.

The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted.

Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client s requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with outlines, suggestions and tips.

The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals.

1111921993
The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising.

The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted.

Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client s requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with outlines, suggestions and tips.

The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals.

19.49 In Stock
The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

by Jean Wilson Murray
The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

The Complete Guide to Writing Effective and Award Winning Business Proposals Step-by-Step Instructions

by Jean Wilson Murray

eBook

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Overview

What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising.

The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted.

Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client s requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with outlines, suggestions and tips.

The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals.


Product Details

ISBN-13: 9781601381903
Publisher: Atlantic Publishing Group
Publication date: 01/12/2008
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 2 MB

Table of Contents


Introduction 9 Chapter 1 Business Proposals 101 13 Chapter 2 Ethical Considerations: What Not to Write 41 Chapter 3 Key Elements in Successful Proposals 51 Chapter 4 Focus on Your Audience 53 Chapter 5 Selling Your Proposal 73 Chapter 6 Selling Points and Value Statements 101 Chapter 7 The Business Proposal Writing Process 111 Chapter 8 Legal Considerations in Proposals 139 Chapter 9 Using Definition and Description in Proposals 143 Chapter 10 Using Creativity Techniques to Plan Your Proposal 151 Chapter 11 Gathering Data for Your Proposal 157 Chapter 12 Costing a Proposal 171 Chapter 13 Designing and Formatting Your Business Proposal 177 Chapter 14 The Letter or Memo as Proposal 191 Chapter 15 Formatting and Preparing Your Proposal for Printing 199 Chapter 16 The Executive Summary 207 Chapter 17 Mission Statements in Proposals 213 Chapter 18 Using Case Studies in Business Proposals 217 Chapter 19 Using Visuals in Proposals 221 Chapter 20 Presenting Your Proposal 231 Chapter 21 Sales Proposals to Customers 253 Chapter 22 Internal Proposals 257 Chapter 23 White Papers as Proposals 259 Chapter 24 Government Contracting Proposals 261 Chapter 25 Business Startup Proposals 265 Chapter 26 A Success Story: Learning From Your Mistakes 275 Chapter 27 A Proposal Checklist 281 Resources 283 Author Biography 285 Index 287
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