From the Publisher
This is the top of the list of any branding book I've read in the past 10 years. It's specific, prescriptive, actionable, and above all, opinionated in all the right ways. Simply love these commandments! —Marc Landsberg Founder & CEO of Social Deviant in Chicago Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at Contagious. —Mark Tutssel Executive Chairman & CCO, Leo Burnett Worldwide If you work in marketing, or if you're simply fascinated by the effect creative ideas can have, this book is a must-read. Full of the most compelling and disruptive ideas, it offers a practical framework to ignite exceptional ideas. —Stephan Loerke CEO, World Federation of Advertisers
Contagious has an encyclopedic knowledge of what cutting edge creative is. Of the digital world and technologies that are fueling creativity. He is also one of the best minds and nicest people in our industry. What a treat to have access to all that in this wonderful book. —Carter Murray Worldwide CEO, FCB A must read for the modern marketer. —Fernando Machado CMO, Burger King Contagious are world-class in their ability to create communications that capture the imagination of your consumers and in this invaluable book, they teach you how. —Ian Wilson Senior Director of Global Digital Marketing Development, HeinekenA brilliant riposte to those who believe that all modern advertising is soulless, mechanical and computerised. —Rick Webb COO of TimeHop, co-founder of The Barbarian Group, author of Agency: Starting a Creative Firm in the Age of Digital Marketing In this world of ever louder and more irrelevant marketing crap, TheContagious Commandments is a clear, practical and compelling guide to creating brilliant campaigns that really stand out and get people to engage. This is one bug you have to catch. —Alain Groenendaal President & CEO, Grey Group Europe Enthusiasm can be infectious. In a world which questions the relevance of advertising, here is the bible for brands built in a more modern age. This fantastic book details the most enthusiastic communications campaigns; ones where consumers, fans and punters jump for joy and share with glee. Don't leave home (for work) without it. —James Kirkham Head of Copa 90 A wonderful journey across the ages, from branded prostitute's sandals in ancient Greece, to instagrammable Ice Cream museums, The Contagious Commandments is romp through the very best ideas that have simultaneously created excitement for punters, and growth for the businesses that backed them - an indispensable read. —Jon Wilkins Executive Chairman, Karmaramaa