The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

by Mark D. Allen

Overview

This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.

Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well.

Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, The Corporate University Handbook addresses the three major components of corporate university success:

• organization,
• content,
• and processes.

From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, The Corporate University Handbook shares a wealth of information on this major development in professional education.

Product Details

ISBN-13:	9780814420270
Publisher:	AMACOM
Publication date:	06/21/2002
Pages:	256
Sales rank:	827,071
Product dimensions:	6.25(w) x 9.00(h) x 0.50(d)
Age Range:	17 Years

About the Author

Mark Allen, Ph.D. is the director of Executive Education at Pepperdine University's Graziadio School of Business and Management. He previously directed executive education programs at USC's Marshall School of Business.

Table of Contents

"Introduction: What Is a Corporate University and Why Should an Organization Have One?

Part 1: Designing a Corporate University

1. Creating a Corporate University: Diary of a Launch

Mike Morrison, Ph. D., Dean, University of Toyota

2. Running a Corporate University Like a Business: A Financial Model

Jim Moore, consultant and former director, SunU, Sun Microsystems

3. Corporate University Structures That Reflect Organizational Cultures

Karen Barley, Vice President, Corporate University Enterprise

4. The Corporate University as a Strategic Lever: Moving Beyond Promises to Real Bottom-Line Impact

Tom McCarty, Director of Consulting, Motorola University

5. Strategic Partnerships for Corporate Universities

Mark Allen, Ph.D.

Part 2: Managing a Corporate University

6. Best Practices in Corporate Universities

Robert Fulmer, Ph.D., Professor of Management, Pepperdine University

7. The Corporate University Training Function

Linda Lewis, Senior VP, Learning and Education, Charles Schwab

8. Using Technology to Enhance Learning in Corporate Universities

Brandon Hall, Ph.D., Consultant and President, brandonhall.com

9. Measurement in Corporate University Learning Environments:

Is It Gonna Show? Do We Wanna Know?

Laree Kiely, Ph.D., Consultant and former professor, USC

10. Measuring ROI in Corporate Universities:

Death of the Student Day and Birth of Human Capital

Matt Barney, Ph.D., Director, Performance Excellence and Measurement, Motorola University

Part 3: International Perspectives11. Corporate Universities in Europe

Annick Renaud-Coulton, author and consultant, Paris

12. Corporate Universities in Australia and Southeast Asia

Ian E. Dickson, Ph.D., and Lee Watts, Deakin University, Australia

Conclusion: Whither Corporate Universities?

Mark Allen, Ph.D."

Editorial Reviews

is certainly a useful reference for organizations thinking of using the corporate university approach to meet business needs

Training

This book is a resource for companies of all sizes who are considering or developing enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses three major components of corporate university success: organization, content, and processes. It defines best practices, offers guidance on integrating current training programs into the university structure, and explores how corporate universities are evolving internationally. Allen is director of executive education at Pepperdine University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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